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NEW PERFUME: BOITY TEAMS UP WITH FRAGRANCE CREATORS

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Boity, Boity New Perfume

Boity within the pink…

‘It embodies her bubbly and joyous personality.’

With the over-saturation of brands entering the sweetness market worldwide, this Heritage Month, Halo Heritage – the new leading creators of luxurious natural haircare and fine fragrances – are setting themselves aside from the remainder by bringing African beauty back to its roots.

For decades, high-end black haircare and fragrance, two lucrative categories within the global beauty sector, have remained largely untouched in SA.

Diving into this untapped niche, Halo Heritage is bringing crafted luxury and prestige to the natural hair and celebrity fragrance market with an indulgent range of premium beauty items created for Africans and by Africans, that both entice and encourage .

“We want to empower young girls and ladies to feel strong, beautiful and assured with their natural crowns. we would like them to wear their hair ‘halo’ naturally and feel proud and cozy while doing so.

“Halo Heritage aims to not only meet the requirements of black South Africans, but to celebrate the proud heritage of natural hair, give more shine to beautiful black skin and lead the way in African celebrity fragrances.”

For their first official product launch, Halo Heritage is setting the benchmark, solidifying their place as innovators and pioneers within the local luxury beauty sphere with an iconic brand and celebrity partnership that’s bound to generate buzz: Boity Pink Sapphire – a proudly South African, premium, first-of-its-kind eau de parfum developed together with actress, musician, entrepreneur and elegance star Boity Thulo.

Pink Sapphire is best described as an ode to powerful, modern, African queens, making Boity most fitting in her role as partner and muse.

“When I met Boity for the primary time and hugged her, her energy and essence felt ‘pink’, just like the colour of affection ,” explains Inge Peacock, CEO of Halo Heritage.

“Pink Sapphire embodies her bubbly and joyous personality – she’s elegant yet approachable, down-to-earth but sophisticated.

“Together we created a signature scent that’s fit the sensual, feminine, multifaceted woman who is responsible of her destiny” and there couldn’t are a far better brand alignment, as creating a fragrance has been a lifelong dream of Thulo’s.

“When the chance happened , I couldn’t say no. With my previous experience co-creating body perfumes, I considered this because the sensible next step that might give consumers broader insight into what I offers as a businesswoman.

“After turning 30, I wanted to figure on a fragrance geared towards a more mature audience, so this collaboration was perfect timing,” adds Thulo.

Pink Sapphire from Boity exudes charismatic poetic alchemy, with an unforgettable balance of floral and mineral notes that align sensuality with strength, heart with mind, and past with future.

For this fragrance, Halo Heritage and Boity worked closely with French perfumer Emilie Bouge, who brings over 22 years of experience within the art of perfumery.

The fragrance is manufactured in Grasse – a town on the French Riviera that’s world-renowned for being the perfume capital of the planet .

The highly concentrated perfume oil is then shipped to South Africa and used because the base for all the superb , locally produced products within the range.

The idea for the fragrance was to make a contrast between sweetness and strength, balancing Boity’s soft sensuality together with her power and capturing the duality of girls in its unique blend.

“It’s a strong but elegant fragrance. the highest notes that you simply smell initially are the sugar, the fresh tangerine and wild marigold. After a couple of moments, you’ll smell the amber, jasmine, and French lavender and, finally, the heavier base notes of ambroxan, moss and cedarwood bring that incredible depth,” says Thulo.

For the bottle’s vibrant, multifaceted jewel shape and packaging, Thulo felt that the color turquoise perfectly encapsulated the serenity that Pink Sapphire represents.

The fragrance’s icon and embellished chain detail also hold quirky symbolism, an accent that Thulo reveals “is inspired by a necklace I wear often”.