The 2022 edition of the event is themed “Emeralds In A Zambian World” – a celebration of Zambian excellence through fashion, art and lifestyle. Following the six years of successfully hosting the event, PR Girl Media has partnered with Zambia Tourism Agency to co-present the Lusaka July as a platform to promote local and international tourism for Zambia.
Speaking at a press briefing held to officiate the launch of the Lusaka July 2022 event, Minister of Tourism P.S Mr Evans Muhanga stated that “the Lusaka July is Zambia’s leading fashion networking event which has attracted mass publicity across Africa. As the Ministry of Tourism, we are proud to witness the growth of a Zambian product beyond our borders. The entertainment industry must play an active role in the promotion of Zambian tourism
In addressing the media at the press briefing held at Lusaka’s Hilton Garden, CEO of Diamond TV Mr Costa Mwansa said, “as a media partner we have supported the Lusaka July for the last four years. The event showpiece has grown the quality of content on the Diamond Media platform and is a major calendar event in our annual programming. We are proud once again to partner with PR Girl Media in delivering a TV showcase to millions across the world, in our quest to promote Zambia’s pop culture, art and tourism”.
Acting CEO of Zambia Tourism Agency Mr Chavunga Lungu has confirmed the endorsement of the Lusaka July event as a tourism activity. “We are excited to partner with PR Girl Media in the expansion of the Lusaka July into the tourism sector. The entertainment industry is a vibrant addition to our tourism portfolio and we are thrilled to be a part of a colourful event that highlights our beautiful people, culture and food”.