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Kanye West set to rival Kim, Kylie as he expands Yeezy brand to cosmetics

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American rapper Kanye West is set to spread his tentacles into the beauty industry. The Ye crooner has reportedly filed the trademark Yeezy which features an array of cosmetic products.

West is yet to make the information public to fans and followers American rapper Kanye West is set to make the next big move in his ever-growing career as a serial entrepreneur. After conquering the music and fashion industry, the music star has filed a trademark for Yeezy which encompasses a host of cosmetic products.

Legal documents obtained by E! News showed the music star is preparing to hit the beauty market with a range of cosmetic products that cover beauty basics. The 43-year-old trademarked an array of beauty essentials such as Cosmetics, facial powders, foundation makeup, eye makeup facial makeup, concealers, blushers and eye pencils. Others include eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils and other items.

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In addition to trademarking cosmetics, the 43-year-old rapper trademarked some skincare essentials as well. They include toners, facial exfoliants and scrubs, facial creams, facial moisturizers, and facial lotions. The move by Kanye comes as a surprise as the music star’s wife and sister-in-law, Kylie Jenner, already have thriving businesses in a similar line.


A couple of months ago, the rapper was officially declared a billionaire. This was made possible by the basketball shoes bearing his name that he developed with Adidas. Popular business magazine Forbes made the revelation on Friday, April 24, and said the 42-year-old rapper was now worth $1.3 billion. According to Forbes, the rapper had pressured the magazine to be listed as one of its billionaires but his request was declined for lack of proof.