Unemployment in the country has been said to be a major problem that mostly affects the youth.
Bonang Matheba plans on doing her bit by starting a management company that will help protect females in the entertainment industry.
“It is like Roc Nation management. I am going to manage artists and creatives. When it comes to personal branding, I have mastered it. Women in the industry are not protected,” she said.
According to TshisaLive, the personality says that these female creatives are often exploited because of their lack of knowledge when it comes to the business. She wants to tackle that by managing their brands to fit the standard and protect them.
“I want to change the way artists are managed and the culture of celebrity management in SA. We need to improve our standards. How celebs are treated and managed. If we want our entertainment industry to be better, things behind the scenes need to be better,” she said.
She reckons that the business side of things and the legalities are often not taught to them, making them unaware and easy targets for exploitation.
“Nobody is educating them. There are young black people who are super talented, who come from disadvantaged backgrounds but know nothing about tax, contracts or legal jargon. All they want to do is sing or act or paint. So we need to take those young girls who find themselves in unfortunate positions and educate them.”
Bonang once teased fans on the making of her record label and got fans excited about it. She confirmed that everything is under works.
….I wanna start a record label! Lol! My girls think I’m mad. 🤣🤣🤣
— Bonang B* Matheba (@bonang_m) December 21, 2019
@bonang_m we’re still waiting for your record lable ma’am.
I pray it happens because we wanna submit music.
— Hlanganisa (@lorenzo_atlarge) January 19, 2020